Demographic/Social Change

“The numbers of employees being assigned to roles outside of their home country has increased by 25% over the past decade. we project a further 50% rise in mobile employees by 2020.”
— Norbert Winkeljohann, PwC Germany senior partner


expected increase in the world’s population by 2025
UN Population Division, World Population Prospects (2012)


of the world’s population growth between now and 2050 is expected to come from Africa
UN Population Division, World Population Prospects (2012)


are shut in Japan each year due to its ageing
FT (2014)


We predict that there will be a 50% increase in global mobility by 2020
PwC Talent Mobility 2020 and Beyond (2012)


Shift in Global Economic Power

Worldwide, by 2025, we estimate that the annual spending on infrastructure will reach $9 trillion US dollars - up from $4 trillion in 2012.
— Silas Yang, PwC China senior partner

China replaced the US as the largest economy in the world in PPP terms in 2014. We project this to happen for GDP at market exchange rates by 2030.
PwC World in 2050 Projections (2015)

We predict that seven of the world’s biggest 12 economies in 2030 will come from emerging markets, the ‘E7’
PwC World in 2050 Projections (2015)

In 2030, we predict that the E7 will overtake the G7 in their size and purchasing power (in market exchange rate terms)
PwC World in 2050 Projections (2015)

Intra-E7 trade is growing 5x as fast as intra-G7 trade
PwC analysis based on data from UNCTAD (2013)


Rapid Urbanization

While today's cities occupy only 0.5% of the world's surface, they consume 75% of its resources. Inevitably, this is putting pressure on the infrastructure, environment and social fabric of cities.
— Ian Powell, PwC UK senior partner


of New York City’s rooftops are suitable for solar panels, which could generate half of the city’s peak demand for electricity.
‘Mapping Sun’s Potential to Power New York’. New York Times (2011)


of global GDP is generated by the 300 largest metropolitan areas.
Brookings Institution (2012)


is the amount we predict will need to be spent on infrastructure in New York, Beijing, Shanghai, London over the next 10 years.
PwC Cities of Opportunity (2012)


people are added to the global urban population every week.
United Nations, Department of Economic and Social Affairs, Population Division (2012)


Climate Change and Resource Scarcity

If businesses are to rise to these challenges, it is self-evident that sustainability will be vital. Sustainability is the lens through which every business will be judged by its consumers, its workforce, society and even investors.
— Dennis Nally, Chairman of PwC International Limited


Expected increase in global food demand by 2030
‘Global Trends 2030: Alternative Worlds’, National Intelligence Council (2012)


of all water in the world is fresh water, and three quarters of this is locked in glaciers


Average temperatures are predicted to increase by over 2°C in the 21st century
Intergovernmental Panel on Climate Change (2007)


The global population is predicted to demand 50% more energy by 2030
‘Global Trends 2030: Alternative Worlds’, National Council (2012)


Technological Breakthroughs

In our latest global CEO survey, leaders have told us that technology is one of the biggest disruptive forces in their organizations.
— Bob Moritz, PwC US senior partner


The average time a US consumer spends using their smart phone a day
Experian (2013)


of the data that exists today was created in the last 2 years
Forbes (2011)


Around half of US jobs are at risk of being computerized over the next 2 decades
‘The Future of Employment: How Susceptible are Jobs to Computerisation?’ C. Frey and M. Osborne (2013)


If Facebook was a country, it would be second most populous in the world (after China)
PwC analysis of data from Facebook (2014) and UN Population Division, World Population Prospects (2012)